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Kao in Beauty and Personal Care - World
Euromonitor International, July 2010, Pages: 34
Kao is a Japanese producer of beauty and personal care products. It remains overly reliant on its domestic Japanese market. With this market expected to contract in most categories, it is crucial for Kao to establish itself in new markets to make up for poor performances domestically. China has been a major focus in skin care and in colour cosmetics. Kao has also started a programme it refers to as ‘Asian Harmonisation’, effectively a strategy for pan-Asian expansion. Therefore, it has focused...
Euromonitor International’s Kao in Beauty and Personal Care -World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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