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Kimberly-Clark Corp - Tissue and Hygiene - World
Euromonitor International, July 2010, Pages: 40
This report analyses Kimberly-Clark's retail tissue and hygiene operations and its efforts to counter maturity and increasing private label competition. It particularly focuses on the company's moves to redefine traditional product categories and create new categories through its product innovation and marketing strategies.
Euromonitor International’s Kimberly-Clark Corp in Tissue and Hygiene - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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