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Men's Grooming in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292841
Local men remained largely conservative and minimalist when purchasing grooming products. Therefore, Belarusian men mainly purchased essential products and replaced them only when they were finished in 2020. Furthermore, men’s shaving, which is the largest category in value sales in men’s grooming, has seen decelerated growth over the review period as the popularity of beards, electric razors, and grooming salons significantly influenced the demand for at-home shaving products.

The Men's Grooming in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 contributes to the decline in sales of men’s shaving products in 2020
  • Premium men’s grooming segment suffers in 2020 thanks to price sensitivity
  • Procter & Gamble continues to lead men’s grooming in 2020

RECOVERY AND OPPORTUNITIES
  • Men’s grooming likely to see sluggish growth over the forecast period with men’s pre-shave products likely to gain in popularity
  • Gels set to replace foam in pre-shave products during the forecast period
  • E-commerce expected to grow dynamically over the forecast period

CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources