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Men's Grooming in Chile
Euromonitor International, May 2011, Pages: 23
According to industry sources, a new trend is emerging within grooming for younger men. Instead of metrosexuals, such men are called neosexuals. Such men are concerned about their appearance but do not want to appear as overdoing it when it comes to grooming. They tend to use around eight grooming products on a regular basis. These consumers are more likely to buy personal care products than older men, many of whom regard using too many beauty and personal care products as effeminate.
The Men's Grooming in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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