Men's Grooming in Japan

Euromonitor International, August 2012, Pages: 42

Value sales of men’s grooming declined by 1% in 2011. Men’s shaving and hair care account for 82% of men’s grooming category and negative growth of these two sub-categories severely impacted the overall performance of the category. Sales of men's hair care suffered a decline of 1% because natural looking hair was popular among men and the use of extensive hair wax or gel became passé. Previously, it took roughly two months for male consumers to use up a regular size 80g tub of wax, but now it...

Euromonitor International's Men's Grooming in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MEN'S GROOMING IN JAPAN
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2006-2011
Table 2 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 4 Men's Grooming Company Shares 2007-2011
Table 5 Men's Grooming Brand Shares 2008-2011
Table 6 Men's Razors and Blades Brand Shares 2008-2011
Table 7 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 9 Sales of Body Shavers by Type: % Value Analysis 2006-2011
Dhc Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 1 DHC Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 DHC Corp: Competitive Position 2011
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 3 Kao Corp: Key Facts
Summary 4 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kao Corp: Competitive Position 2011
Lion Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 6 Lion Corp: Key Facts
Summary 7 Lion Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lion Corp: Competitive Position 2011
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 9 Mandom Corp: Key Facts
Summary 10 Mandom Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Mandom Corp: Competitive Position 2011
Procter & Gamble Japan Kk in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 12 Procter & Gamble Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Procter & Gamble Japan KK: Competitive Position 2011
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 14 Shiseido Co Ltd: Key Facts
Summary 15 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Shiseido Co Ltd: Competitive Position 2011
Sunstar Inc in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 17 Sunstar Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Sunstar Inc: Competitive Position 2011
Executive Summary
Value Sales of Beauty and Personal Care (bpc) Decline in 2011
Manufacturers Actively Engage in Csr Marketing
Non-bpc Manufacturers Enter Skin Care
Department Stores Struggle To Maintain Sales
Sales of Men's Skin Care Show Positive Growth Potential
Key Trends and Developments
Csr Marketing Spreads After the March Earthquake in Tohoku
Non-bpc Manufacturers Enter Skin Care
Manufacturers Adopt Centralised Information Systems To Improve Brand Loyalty
Premium Brands Gradually Open Up To Semi-self Sales Approach
Manufacturers Use Interactive Websites To Attract Consumers' Attention
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 19 Research Sources

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