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Men's Grooming in Norway

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    Report

  • 24 Pages
  • May 2023
  • Region: Norway
  • Euromonitor International
  • ID: 1292854
Similar to beauty and personal care as a whole, the Coronavirus (COVID-19) pandemic boosted retail sales of men’s grooming, albeit the impact varied among categories. The spikes in retail volume and current value sales in categories across men’s toiletries in 2020 and 2021 resulted in declines in 2022. These product types benefited as consumers used long periods in the home for hygiene regimes and wellbeing and pampering purposes. Meanwhile, men’s fragrances benefited from a shift from duty free...

The Men's Grooming in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

MEN'S GROOMING IN NORWAY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Stabilisation sets in following pandemic-influenced spikes in sales in some categories
  • Popularity of stubble/beards limits frequency of use of men’s shaving products
  • Growing interest in men’s skin care
PROSPECTS AND OPPORTUNITIES
  • Men’s skin care and fragrances to continue to gain traction
  • Segmentation to drive interest in men’s grooming offer
  • Gillette Series is set to maintain dominance, but there is space for affordable premium brands
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources