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Men's Grooming in Portugal
Euromonitor International, Sep 2011, Pages: 28
Portuguese men are increasingly taking care of themselves. In 2010, the main trend was towards specific products that take care of the skin. The increased interest among men in face and body care has been driven by specific communication and making men aware of such things at different ages, from teenagers up to the elderly. Men’s willingness to pay for grooming products has risen in line with the importance now generally attached to a well-groomed appearance, which has come to be considered...
The Men's Grooming in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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