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Men's Grooming in Russia

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    Report

  • 28 Pages
  • April 2021
  • Region: Russia
  • Euromonitor International
  • ID: 1292859
Sales of men's grooming recorded a value decline of 3% in 2020, compared to value growth of 1% in 2019. The initial lockdown period installed in March 2020 had a significant impact on men's grooming, with home seclusion and social distancing leading to some men reducing their usual grooming routines. Furthermore, with many men working from home, financial insecurity increased, and many chose to save money by investing less in hair grooming products.

The Men's Grooming in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEN’S GROOMING IN RUSSIAKEY DATA FINDINGS
2020 IMPACT
  • Lack of socialising leads to reduced grooming, dampening sales in 2020
  • The beard fashion is reinforced by the lockdown period in Russia
  • Gillette Group OOO continues to lead men's shaving, increasing its share

RECOVERY AND OPPORTUNITIES
  • Growth recovers, however, the trend for beards continues to stifle razor sales
  • Players respond to the increasing demand and interest in online channels
  • Eco-offerings develop in men's grooming, shaping innovation

CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

BEAUTY AND PERSONAL CARE IN RUSSIA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources