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Men's Grooming in Taiwan

Euromonitor International, May 2011, Pages: 23


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A growing number of more sophisticated men’s grooming products with added features are being introduced in Taiwan in a bid to attract increasingly image conscious male consumers. For example, Aramis Lab Series For Men introduced anti-aging MAX LS Age-less Face Cream and sun care Power Protector whilst Clarins Taiwan Ltd launched Clarins Men Ab Firming. These products are traditionally targeted towards female consumers and are now also available in male formats.

The Men's Grooming in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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