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Men's Grooming in Vietnam
Euromonitor International, Sep 2011, Pages: 23
In 2010, men’s grooming products sales grew by 12% in current value terms. This strong growth was due to manufacturers successfully employing the mass media to raise men’s awareness of their self-image. Secondly, the increasing number of metrosexual men helped to increase demand for men’s grooming products. The majority of consumers were young to middle-aged men in urban areas.
The Men's Grooming in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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