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Oral Care in India
Euromonitor International, Aug 2011, Pages: 38
A notable trend in 2010 was the increasing preference of consumers for herbal and ayurvedic-based toothpastes. These are perceived to be more “natural” than standard products. Vicco, Dabur India Ltd and Himalaya Drug Company have all marketed herbal ranges aggressively, with brands like Mishwak, Vicco Ayurvedic and Himalaya Dental Cream.
The Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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