Oral Care in South Africa

Euromonitor International, August 2012, Pages: 29

Growth in total oral care current value sales in 2011 was down marginally on that recorded in 2010. This was partly due to slower growth in average unit prices as economic improvements helped to stabilise production and distribution costs, but also reflected increasing maturity in a number of categories. Nonetheless, growth in total current value sales was still stronger than the CAGR for the entire review period, thanks in part to rising demand for slightly more expensive products with added...

Euromonitor International's Oral Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN SOUTH AFRICA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2006-2011
Table 2 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 3 Sales of Toothbrushes by Category: Value 2006-2011
Table 4 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 6 Oral Care Company Shares 2007-2011
Table 7 Oral Care Brand Shares 2008-2011
Table 8 Toothpaste Brand Shares 2008-2011
Table 9 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 10 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Amka Products (pty) Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Amka Products (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Amka Products (Pty) Ltd: Competitive Position 2011
Executive Summary
Economic Recovery and Price Promotions Sustain Positive Market Performance
Consumers Shift Towards Added Value Beauty and Personal Care Products
Global Giants Continue To Lead the South African Market
Expansion of Chains and Direct Selling Companies Strengthens Distribution
Outlook for Beauty and Personal Care in South Africa Remains Positive
Key Trends and Developments
Consumers Seek Better Value for Money in the Wake of the Global Downturn
South Africans Demand Beauty and Personal Care Products With Added Value Benefits
'natural' Beauty and Personal Care Products Continue To Gain Popularity
Acquisitions and New Launches Help Unilever To Strengthen Its Market Lead
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 16 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 18 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 19 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 20 Beauty and Personal Care Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 23 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 26 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources

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