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Oral Care in Taiwan
Euromonitor International, May 2011, Pages: 24
Television commercials are the most popular marketing format for toothpaste in Taiwan, with leading players investing in intensive advertising campaigns on a regular basis. For example, Hawley & Hazel Chemical invited local celebrities Jing-Ying Tao, Jin-Hua Yang, and Alex Niu to feature in its respective Whitening, Enamel Strengthening, and Expert Fresh advertisements whilst adverts for Sensodyne by GlaxoSmithKline feature endorsements from dentists.
The Oral Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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