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Other Pet Food in Greece
Euromonitor International, November 2012, Pages: 21
With the Greek economy expected to perform even worse over 2012, sales of other pet food are expected to decline further this year. Pet owners will be forced to trade down to cheaper brands while the market is expected to become more fragmented in terms of shares with many small scale players entering the market with economy brands.
Euromonitor International's Other Pet Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Pet Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
OTHER PET FOOD IN GREECE
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2007-2012
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2007-2012
Table 3 Sales of Other Pet Food by Category: Value 2007-2012
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 5 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 6 Bird Food Brand Shares 2008-2011
Table 7 Fish Food Brand Shares 2008-2011
Table 8 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 10 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Lydia SA in Pet Care (greece)
Strategic Direction
Key Facts
Summary 1 Lydia SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Lydia SA: Competitive Position 2011
Executive Summary
the Market Has Started To Stagnate in Volume Terms
Squeezed Disposable Incomes Affect the Performance of the Market
Fragmentation and Increasing Penetration of Private Label Characterise the Competitive Landscape
the Grocery Channel Increases Its Penetration
Uncertainty Is Widespread Regarding the Future of Pet Care in Greece
Key Trends and Developments
the Recession Has A Negative Effect on the Greek Pet Care Market
Sales Are Affected by A Decline in Overall Pet Ownership
Premiumisation Trends Are Fading
Private Label Under the Spotlight
the Economic Downturn Becomes An Obstacle To Pet Care Developing Into A Trend in Rural Areas
Market Indicators
Table 13 Pet Populations 2007-2012
Market Data
Table 14 Sales of Pet Care by Category: Volume 2007-2012
Table 15 Sales of Pet Care by Category: Value 2007-2012
Table 16 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 17 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 18 Pet Food Company Shares 2007-2011
Table 19 Pet Food Brand Shares 2008-2011
Table 20 Dog and Cat Food Company Shares 2007-2011
Table 21 Dog and Cat Food Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 24 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 25 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 26 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 27 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 28 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 29 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources
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