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Polishes in Nigeria Product Image

Polishes in Nigeria

  • Published: April 2014
  • Region: Nigeria
  • 12 pages
  • Euromonitor International

The polishes category continues to develop in Nigeria with the introduction of new product types. Following its introduction in 2011, floor polish continues to see increased availability in retail outlets, although overall sales are still small. Interest in such new products is due to growing incomes among the middle/upper class, development of real estate, and urbanisation.

The Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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POLISHES IN NIGERIA

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2008-2013
Table 2 Sales of Polishes by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Polishes: % Value 2009-2013
Table 4 LBN Brand Shares of Polishes: % Value 2010-2013
Table 5 Forecast Sales of Polishes by Category: Value 2013-2018
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Executive Summary
Increasing Sophistication and Growing Urbanisation Drive Growth
Performance in 2013 Rebounds Following Poor 2012
the 'big Three' Companies Are Being Challenged by Smaller Players
Modern Retail Channels Are Growing Share of Distribution
Strong Forecast Growth Is Expected
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Distribution of Home Care by Format: % Value 2008-2013
Table 13 Distribution of Home Care by Format and Category: % Value 2013
Table 14 Forecast Sales of Home Care by Category: Value 2013-2018
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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