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Polishes in Nigeria Product Image

Polishes in Nigeria

  • Published: June 2013
  • Region: Nigeria
  • 11 pages
  • Euromonitor International

Polishes are very much task specific in nature and have no strong competition from alternatives, hence, the category continues to post strong year-on-year growth. Consumers are becoming more sophisticated with a need to maintain their shoes and furniture, which, combined with increased population and incomes, has helped the category grow well.

The Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Polishes market;
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POLISHES IN NIGERIA
Euromonitor International
June 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2007-2012
Table 2 Sales of Polishes by Category: % Value Growth 2007-2012
Table 3 Polishes Company Shares 2008-2012
Table 4 Polishes Brand Shares 2009-2012
Table 5 Forecast Sales of Polishes by Category: Value 2012-2017
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2012-2017
Executive Summary
Growth for Home Care Continues To Follow A Positive Trend
Continued Government Protection and Marketing Activities Boost Local Brands
Unilever Nigeria Plc Claims Almost A Quarter of Value Sales
Sales Are Growing Via Modern Retail Channels
Forecast Growth Expected To Be Strong
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 13 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 14 Forecast Sales of Home Care by Category: Value 2012-2017
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 1 Research Sources

Note: Product cover images may vary from those shown

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