Polishes continues to develop in Nigeria with the development of new product types. Following its introduction in 2011, floor polish continues to see increased availability in retail outlets, although overall sales are still small. Meanwhile, furniture polish benefits from growth in urbanisation and the development of high-end real estate in major cities such as Lagos. Shoe polish also benefits from urbanisation and the increase in people in professional, formal employment.
The Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
POLISHES IN NIGERIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Growing Urbanisation in Nigeria Drives Home Care Growth
Economic Downturn Slows Growth in 2015
Smaller Players Challenge the Three Major Companies in Home Care
Modern Retail Channels Continue To Grow and Contribute To Growth of Home Care
Positive Growth Expected Over the Forecast Period
Table 7 Households 2010-2015
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Distribution of Home Care by Format: % Value 2010-2015
Table 13 Distribution of Home Care by Format and Category: % Value 2015
Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 1 Research Sources