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Polishes in Nigeria

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    Report

  • 15 Pages
  • February 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1292916
Polishes recorded a decline in retail volume terms, while high inflation rates triggered double-digit retail sales value growth in 2023. Many do not consider polish an essential product, with consumers focused on perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water.

The Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

POLISHES IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume declines as consumers consider polish unessential
  • Major players lose share to affordable options during rising inflation
  • High importation costs lead to a lack of international players on shelves
PROSPECTS AND OPPORTUNITIES
  • Price stabilisation and the growing working population drive retail volume sales
  • Potential for floor polish with the increasing use of tiles and modern floors
  • International players return to shelves while e-commerce drives growth
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2018-2023
  • Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN NIGERIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Distribution of Home Care by Format: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format and Category: % Value 2023
  • Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources