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Procter & Gamble - Beauty and Personal Care - World Product Image

Procter & Gamble - Beauty and Personal Care - World

  • Published: July 2010
  • Region: Global
  • 36 pages
  • Euromonitor International

Procter & Gamble, the goliath of beauty and personal care, has responded swiftly to a slump in sales in 2009. A new phase of geographic growth and a heightened focus on core brands are paying dividends. However, there is still room for improvement and the positioning of its brands will be crucial in the coming years.

Euromonitor International’s Procter & Gamble in Beauty and Personal Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Procter & Gamble in Beauty and Personal Care - World
Euromonitor International
July 2010
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and/or Geographic Opportunity
Brand Strategy
Operations
Recommendations

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