Due to a substantial decline in disposable income as a result of high inflation, sanitary protection saw relatively weak volume growth in growth in 2022, compared with the previous year. Whilst inflation in the overall economy limited consumer spending power, unit prices for sanitary protection products increased, impacting affordability. On the other hand, this rise in average unit prices saw current value growth increase.
The analyst's Sanitary Protection in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Sanitary Protection in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SANITARY PROTECTION IN NIGERIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Sanitary protection is impacted by inflation and poor economic conditions in 2022
- Intense competition among brands tempers increases in average unit prices
- Slim/thin-ultra-thin towels see dynamic performance as the number of working women increases
- Sanitary protection is not yet mature and has further scope for growth
- Brand competition will drive affordability and innovation in the coming years
- Campaigns from health bodies and non-governmental organisations will boost awareness
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 8 Birth Rates 2017-2022
- Table 9 Infant Population 2017-2022
- Table 10 Female Population by Age 2017-2022
- Table 11 Total Population by Age 2017-2022
- Table 12 Households 2017-2022
- Table 13 Forecast Infant Population 2022-2027
- Table 14 Forecast Female Population by Age 2022-2027
- Table 15 Forecast Total Population by Age 2022-2027
- Table 16 Forecast Households 2022-2027
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
