Spectacles in Sweden

Euromonitor International, January 2013, Pages: 20

The Swedish spectacles category has enjoyed growth over the review period as more Swedes needed vision correction because of their increased use of computers. Also, Swedes tend to get more than one pair of spectacles each to be able to change them depending on the occasion. Fashion and design are key as spectacles are increasingly viewed as fashion items and frames manufactured by well-known international designer companies are increasingly popular.

Euromonitor International's Spectacles in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Spectacles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPECTACLES IN SWEDEN
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spectacles by Category: Volume 2007-2012
Table 2 Sales of Spectacles by Category: Value 2007-2012
Table 3 Sales of Spectacles by Category: % Volume Growth 2007-2012
Table 4 Sales of Spectacles by Category: % Value Growth 2007-2012
Table 5 Sales of Spectacle Lenses by Type: % Value Breakdown 2008-2012
Table 6 Spectacles Company Shares 2007-2011
Table 7 Spectacles Brand Shares 2008-2011
Table 8 Sales of Spectacles by Distribution Format 2007-2012
Table 9 Forecast Sales of Spectacles by Category: Volume 2012-2017
Table 10 Forecast Sales of Spectacles by Category: Value 2012-2017
Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2012-2017
Future Trading Ab in Eyewear (sweden)
Strategic Direction
Key Facts
Summary 1 Future Trading AB: Key Facts
Summary 2 Future Trading AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Future Trading AB: Competitive Position 2011
Scandinavian Eyewear Ab in Eyewear (sweden)
Strategic Direction
Key Facts
Summary 4 Scandinavian Eyewear AB: Key Facts
Summary 5 Scandinavian Eyewear AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Scandinavian Eyewear AB: Competitive Position 2011
Executive Summary
Swedes Continue To Buy More Eyewear
Focus on Fashion
Concentrated Market of International Players
Internet Sales on the Rise
Increasing Importance of Lenses
Further Growth Expected
Key Trends and Developments
Continuous Product Development
Fashion Driven
Highly Competitive Yet Fragmented Market
Market Data
Table 13 Sales of Eyewear by Category: Volume 2007-2012
Table 14 Sales of Eyewear by Category: Value 2007-2012
Table 15 Sales of Eyewear by Category: % Volume Growth 2007-2012
Table 16 Sales of Eyewear by Category: % Value Growth 2007-2012
Table 17 Eyewear Company Shares 2007-2011
Table 18 Eyewear Brand Shares 2008-2011
Table 19 Sales of Eyewear by Distribution Format 2007-2012
Table 20 Forecast Sales of Eyewear by Category: Volume 2012-2017
Table 21 Forecast Sales of Eyewear by Category: Value 2012-2017
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2012-2017
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources

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