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Toilet Care in Denmark

  • ID: 1293000
  • June 2015
  • Region: Denmark
  • 25 pages
  • Euromonitor International

Declining consumer trust hurt sales in 2014 as, thanks to the green trend, Danes increasingly viewed toilet care products as too chemical and dangerous for both the environment and personal health. News stories, for instance, flourished in nationwide media during 2013 regarding dangerously high levels of chlorine in Harpic products. The brand was found to contain up to three times the amounts typically used in bleach products.

The Toilet Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Toilet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

TOILET CARE IN DENMARK

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2009-2014
Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019
Danlind A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Danlind A/S: Key Facts
Summary 2 Danlind A/S: Operational Indicators
Company Background
Production
Private Label
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 3 Matas A/S: Key Facts
Summary 4 Matas A/S: Operational Indicators
Internet Strategy
Summary 5 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 6 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 7 Matas A/S: Competitive Position 2014
Reckitt Benckiser (scandinavia) A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 9 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2014
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 11 Unilever Danmark A/S: Key Facts
Summary 12 Unilever Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Unilever Danmark A/S: Competitive Position 2014
Executive Summary
Home Care Value Sales Remain Stable
Green Products Drive the Premium Segment
Multinationals Struggle To Adapt To Local Consumer Preferences
Discounters Continues To Gain Distribution Share
Value Sales Growth To Remain Slow
Key Trends and Developments
Economic Recovery To Have Limited Impact on Home Care Industry
Green Products Drive the Premium Segment
Power Cleaners Show Signs of Being A Maturing Trend
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 14 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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