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Toilet Care in Denmark Product Image

Toilet Care in Denmark

  • Published: July 2014
  • Region: Denmark
  • 26 pages
  • Euromonitor International

The Danish company Bräuner relaunched in 2011 the Ambi Pur brand within ITBs, where Unilever Danmark’s Closan and Reckitt Benckiser (Scandinavia)’s Harpic led before the launch. Bräuner experienced success with this launch and reached a value share of 30% within ITBs in 2013 and increased its sales to DKr16 million. Within toilet care tablets/powders, Danlind’s Kalk Væk brand was the only available product as at the end of the review period, and is set to experience more-mature growth than was...

The Toilet Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet READ MORE >

TOILET CARE IN DENMARK

July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2008-2013
Table 2 Sales of Toilet Care by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Toilet Care: % Value 2009-2013
Table 4 LBN Brand Shares of Toilet Care: % Value 2010-2013
Table 5 Forecast Sales of Toilet Care by Category: Value 2013-2018
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2013-2018
Bräuner A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Bräuner A/S: Key Facts
Summary 2 Bräuner A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bräuner A/S: Competitive Position 2013
Danlind A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 Danlind A/S: Key Facts
Summary 5 Danlind A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Danlind A/S: Competitive Position 2013
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 7 Matas A/S: Key Facts
Summary 8 Matas A/S: Operational Indicators
Internet Strategy
Summary 9 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 10 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 11 Matas A/S: Competitive Position 2013
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 12 Unilever Danmark A/S: Key Facts
Summary 13 Unilever Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Unilever Danmark A/S: Competitive Position 2013
Executive Summary
Slower Growth Than in Previous Years
Green and Private Label Products Pressure Traditional Mid-range Brands
Danish Private Label Products Challenge Multinationals' Dominance
Discounters Reaffirm Their Strong Position in Denmark
Stable Future for Danish Home Care
Key Trends and Developments
Danish Economy Is Slowly Improving
Stronger Competition Between Private Label and Established Brands and Also Among Private Label Products
Increased Focus on Green Products
Concentrated Products Are Becoming Even More Popular
Category Indicators
Table 7 Households 2008-2013
Category Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 15 Research Sources

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