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Toilet Care in Denmark Product Image

Toilet Care in Denmark

  • Published: July 2013
  • Region: Denmark
  • 25 pages
  • Euromonitor International

In 2011, Bräuner A/S relaunched Ambi Pur in ITBs, thus challenging the hegemony of Unilever and Reckitt Benckiser, the Closan and Harpic brands of which represented the major retail share. This launch was highly successful, as Ambi Pur reached a retail share of 29% within ITBs in 2012. This development opens up certain perspectives for ITBs, which had been in decline in Denmark for some years. The addition of one more major brand will most likely mean that more shelf space will be taken up by...

The Toilet Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet READ MORE >

TOILET CARE IN DENMARK

July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2007-2012
Table 2 Sales of Toilet Care by Category: % Value Growth 2007-2012
Table 3 Toilet Care Company Shares 2008-2012
Table 4 Toilet Care Brand Shares 2009-2012
Table 5 Forecast Sales of Toilet Care by Category: Value 2012-2017
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017
Danlind A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Danlind A/S: Key Facts
Summary 2 Danlind A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Danlind A/S: Competitive Position 2012
O Kavli A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 O Kavli A/S: Key Facts
Summary 5 O Kavli A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 O Kavli A/S: Competitive Position 2012
Executive Summary
Growth in Home Care Slows Down in 2012
Strong Ecological Awareness Both Opens Up and Closes Down Growth Possibilities
Multinationals Dominate, But Are Challenged by Growing Private Label
Discounters Continue To Grow
Improved Performances Expected During the Forecast Period
Multinationals Are Challenged by Expanding Private Label
Increased Differentiation Within Private Label
the Crisis Continues To Affect Consumer Behaviour
Strong Eco-awareness Impacts the Home Care Market
Price-conscious Consumers Reduce Growth Opportunities in Home Care
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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