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Unilever in Home Care in World
Euromonitor International, July 2010, Pages: 34
Unilever’s market share in the global home care market increased due to strategic marketing. While Unilever has performed well in its key markets, it is yet to explore growth opportunities in other markets. A key issue is whether it should invest in its existing markets where competition is intensifying or expand into new markets. This is of particular importance following its disposal of the American business in 2008, limiting its growth potential in that market.
The Unilever in Home Care - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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