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The Taiwanese Mobile Phone Market, 2Q 2010
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Aug 2010, Pages: 26
This research report presents market size and market value forecast and recent quarter review of the Taiwanese mobile phone market. The report includes market volume, market value, ASP, market share by brand, system technology, phone type, price trend, display color count, and handset type, as well as by camera feature, Bluetooth, and entertainment functionalities. The content of this report is based on primary data obtained through interviews with mobile operators and key channel players. This report finds that Taiwanese mobile phone market volume and value saw sequential and year-on-year growth in the first quarter of 2010, buoyed by sales in the Chinese Lunar New Year. Nevertheless, Smartphones' share of the Taiwanese total market volume reached 12% in the first quarter of 2010, first time over 10%. It is anticipated the Taiwanese mobile phone market volume and value will continue to see year-on-year growth in the second and third quarter of 2010, with slower growth rates compared to the first quarter of 2010.
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