Away-From-Home Tissue and Hygiene in Austria

Euromonitor International, August 2012, Pages: 19

AFH products increased at a dynamic 4% value growth to €120 million in 2011. Due to the ageing society and increasing medical tourism within and to Austria, hospitals/healthcare facilities remained the most important and growing channel for AFH tissue and hygiene products with a 36% share of purchases. Patients are increasingly demanding, expecting a decent quality toilet paper especially when they pay for treatment such as cosmetic surgery out of their own pocket.

Euromonitor International's Away-From-Home Tissue and Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 3 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 4 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Executive Summary
Good Growth in Tissue and Hygiene in 2011
Functional Over Green
Brands Leading But Private Label Gaining
Supermarkets and Health and Beauty Retailers Remain Most Popular Channels
Stagnation on the Horizon
Key Trends and Developments
Better Economic Situation Aids Consumer Confidence and Spending in 2011
Upward Price Movement Visible in 2011
Ageing Society Drives Shifts in Demand Within Hygiene Products
Internet Retailing Gains in Importance
Green Products in A Lohas Country
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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