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OTC Healthcare in the US to 2014
Datamonitor, July 2010, Pages: 150
This databook provides key data and information on the OTC healthcare market in the US. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.
Scope
- Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
- Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description
Highlights of this title
The market for OTC healthcare in the US increased at a compound annual growth rate of 3.4% between 2004 and 2009.
The cough and cold preparations category led the OTC healthcare market in the US, accounting for a share of 22%.
Leading players in US OTC healthcare market include Johnson & Johnson, Wyeth and Procter & Gamble Company, The.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the OTC healthcare market in the US
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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