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Canada Telecommunications Report Q3 2010
Business Monitor International, Aug 2010, Pages: 88
This Canada Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Canada's telecommunications industry.
There is little new to report in connection with Canada’s telecoms market in this quarter’s update of the Canada Telecommunications Report. Certainly, things have been very quiet on the fixed-line and broadband fronts. However, the launch of mobile services by new entrants Mobilicity (formerly DAVE Wireless) and Public Mobile in the first half of 2010 – following on from the launch of services by Wind Mobile in Q409 – mean that Canada’s mobile market is entering a new phase of development. The newcomers have restricted their initial services to just a few key cities, and it is still too early to ascertain which direction the market will take from here.
Cable operators Videotron and Shaw Communications are to get in on the act, too. Quebecor-owned Videotron has begun testing its wireless network, but will not be drawn on a launch date (the authors suspect a late Q310 or even a Q410 launch). Meanwhile, Shaw is projecting a mid-2011 launch. Their relative slowness in getting off the ground should not unduly affect their chances of success – they can call on fairly large potential audiences through cross-selling services to existing cable and multiplay subscribers. The main question, though, is what effect the competition will have on mobile ARPUs. These have been wavering in recent quarters after several years of nominal growth or barely discernable change. The newcomers are focusing on low-cost prepaid services, something of an untapped market. Normally, in an underpenetrated market such as Canada, prepaid is a sure-fire way of achieving rapid growth. But the existing national and regional players have been offering prepaid services for many years and have found it difficult to interest consumers in such services. The authors therefore wonder whether the newcomers will find the market receptive enough to get them past the initial stages of development and whether they may be better off focusing on premium postpay services, especially those coming from the cable sector. We will certainly be interested to see the initial results from the new players, as well as those of the operators they are going up against in markets such as Toronto and Vancouver, for example.
Bell Wireless and Telus Wireless joined the mobile broadband fray in Q110 through the launch of their jointly owned HSPA network, as well as their purchase of broadband wireless spectrum from Craig Wireless. Meanwhile, Rogers Wireless has again expanded its smartphone and value-added service (VAS) offerings. These efforts helped raise the proportion of data within reported service revenues in Q110, with Rogers reporting that 27% of revenues came from data services in Q110, on a par with mature operators elsewhere in the world.
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