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Brand Loyalty in Shower Gel & Body Wash – The Shopper Perspective
Evolution Insights Ltd, Aug 2010, Pages: 75
Evolution Insights presents detailed research, analysis and insight into shoppers’ motivations, behaviours and brand repertoire while considering and purchasing shower gel and body wash in-store - and the increasingly important role of shopper marketing at the point of purchase
This report delivers detailed analysis of the brand repertoire of shower gel and body wash shoppers in the UK. It will enable you to profile shower gel and body wash shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.
The report also examines the key drivers of brand choice and loyalty among different shower gel and body wash shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers’ perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Profile shower gel and body wash shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.
- Ascertain different shoppers’ drivers of choice and loyalty when considering and purchasing shower gel and body wash brands, and the influence of these on their brand repertoire.
- Analyse the average size of brand repertoire among shower gel and body wash shoppers according to demographic, retailer and drivers of brand choice.
- Examine the distribution and ranking of brands within shower gel and body wash for different shoppers by demographic and retailer.
- Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn’t otherwise have in their repertoire.
- Consider how shower gel and body wash shoppers would behave in response to range rationalisation at their favourite retailer.
- Ascertain shower gel and body wash shoppers’ perspectives on the increasing role of promotions and their effect on brand loyalty in-store.
Methodology
Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 923 who say they buy shower gel and body wash regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.
Product samples
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