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Leap Wireless

  • Published: July 2010
  • Region: Global
  • 19 pages
  • Ovum

Leap Wireless is a regional mobile network operator in the US, operating under the Cricket wireless brand and specializing in prepaid monthly flat-rate voice, text, and mobile broadband services. The company is expecting its new nationwide calling plans, enabled by roaming agreements with strategic partners, to be a catalyst for transforming Cricket from a local/regional brand to a national one. Leap seems to have the formula for success. It has grown its subscribers in 1Q10 by 24% year-on-year and increased its prepaid market share by one full percentage point in the same period. Still, with a narrow customer base and increasing prepaid competition, compounded by self-imposed limitations on where it can acquire new customers, Leap must focus its attention on reducing churn among its existing customer base.

Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Company information
Company size, structure, and business focus
Financial highlights and KPIs
Subscribers
Market share
ARPU
Churn
Strategy
Strategic objectives
Customers
Customer loyalty and retention
Products and services
Cricket Wireless
Cricket Broadband
Cricket PayGo
First month free
Family plans
Apps and services
Retail channel strategy
Network
Devices

List of Tables
Table 1: Key performance indicators: Leap Wireless
Table 2: Cricket customer profile and mix

List of Figures
Figure 1: US wireless operator subscriber market share 1Q10
Figure 2: Leap Wireless subscriber growth 2005-2010
Figure 3: Leap total and prepaid market share growth 2005-2010
Figure 4: US wireless operator ARPU 2005 - 2010
Figure 5: US wireless prepaid churn rates 1Q09 to 1Q10

Note: Product cover images may vary from those shown

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