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The Licensing Letter Sports Licensing Report 2010

EPM Communications Inc, June 2010, Pages: 69


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A 69-page analysis of the $17.5 billion worldwide sports-licensing business.

The 2010 Licensing Letter Sports Licensing Report provides quick-reference rundowns of the teams in each league; licensees lists, including contact information; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.

To capitalize on this explosive market, you need a deep understanding of the leagues and organizations that comprise the sector. The 2010 Licensing Letter Sports Licensing Report answers such questions as:

- Which merchandise categories are the best sellers for which leagues - you'll have all-new Licensing Letter breakdowns for the major U.S. leagues, so you can align the right products with the right sports.

- Who the 500 key manufacturers are, and which sports they license - so you can enhance your offerings and distribution.

- When exclusivity is worth a premium - so you get the best return on your investment.

- Where the key international growth opportunities are for U.S.-based and other leagues, sports organizations, and athletes.

Sports licensing generates $800 - $900 million in royalty revenue annually. Order The Licensing Letter Sports Licensing Report today to assure your place in the winner's circle.


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