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The Licensing Letter Sports Licensing Report 2012 - Product Image

The Licensing Letter Sports Licensing Report 2012

  • ID: 1294023
  • October 2012
  • Region: United States
  • 84 Pages
  • EPM Communications Inc

Join the winner's circle in the $21.7 billion worldwide sports and collegiate licensing business.

The Licensing Letter Sports Licensing Report provides quick-reference rundowns of the teams in each league; licensees lists; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.

To capitalize on this explosive market, you need a deep understanding of the leagues and organizations that comprise the sector. The Licensing Letter Sports Licensing Report reveals:

- Which merchandise categories are the best sellers for which leagues. You'll have all-new Licensing Letter breakdowns for the major US leagues, so you can align the right products with the right sports.
- Who the key manufacturers are, and which sports they license - so you can enhance your offerings and distribution.
- When exclusivity is worth a premium - so you get the best return on your investment.
- Where the key international growth opportunities are for U.S.-based and other leagues, sports organizations, and athletes.

Sports licensing generates over $1 billion in royalty revenue annually. Order The Licensing Letter Sports Licensing Report today to assure your place in the winner's circle.

Published October 2012 with a June 2013 supplement.

Executive Summary

Part I: Domestic & Global Sports Licensing Trends

- Domestic Sports Licensing Trends
- Retail Sales
Exhibit 1.1: Retail Sales Of Licensed Merchandise By Property Type, U.S. & Canada, 2011
Exhibit 1.2: Retail Sales Of Licensed Merchandise Based On Sports Properties, U.S. & Canada, 2008 - 2011
Exhibit 1.3: Average Royalty Rate For Licensed Merchandise Based On Sports And Collegiate Properties Vs. Average For All Properties, U.S. & Canada, 2002 - 2011

- Comparative League Performance
Exhibit 1.4: Retail Sales Of Licensed Sports Merchandise, 2010-2011, By League
Exhibit 1.5: Share Of Retail Sales Of Licensed Merchandise Based On Sports Properties, By League/Organization, U.S. And Canada, 2011

- Defining The Sports Licensing Sector

- The Business of Sports Licensing

- Licensed Sports-Based Merchandise - Products
Exhibit 1.6: Retail Sales Of Licensed Sports Merchandise, By Product Category, U.S. & Canada, 2011
Exhibit 1.7: Retail Sales Of Licensed Merchandise Based On Sports Properties, By Product Category, U.S. And Canada, 2010-2011

- Retail

- Online Stores
Exhibit 1.8: Retail Sales Of Licensed Sports Merchandise, By Distribution Channel, U.S. & Canada, 2011
Exhibit 1.9: Retail Sales Of Licensed Merchandise Across All Property Types, By Distribution Channel, U.S. & Canada, 2011

- League-Based Retail Shops

- Local Team Marketing And Retail

- Multiple Rights

- Hot Markets

- Marketing To Women

- Social Media

- Collegiate Market
Exhibit 1.10: Retail Sales Of Licensed Merchandise Based On Colleges & Universities, U.S. & Canada, 2008 - 2011

- International
Exhibit 1.11: Retail Sales Of Licensed Sports-based Merchandise, Worldwide By Territory, 2011

Part II: Sports Leagues & Organizations

- Major League Baseball
Exhibit 2.1: Top 7 MLB Licensed Categories, By Retail Sales, 2011

- Leading Licensees

- Hot Markets
Exhibit 2.2: Top 20 MLB Player Jersey Sales For Jerseys Manufactured By Majestic, Based On Sales Between The All-Star Game And The End Of The Regular 2012 Season
Exhibit 2.3: Retail Sales Of MLB-licensed Merchandise, U.S. & Canada, 1998-2011

- Women's & Children's Markets

- Retail

- International

- Players Association

- Social Media

- National FootbalL League

- Licensees
Exhibit 2.4: Retail Sales Of NFL-licensed Merchandise, U.S. & Canada, 1998-2011
Exhibit 2.5: Top 25 Best-Selling NFL Player Jerseys At NFLShop. com, April 1, 2011-March 31, 2012

- Marketing To Women, Children

- Retail
Exhibit 2.6: Top 10 NFL Teams, By Sales Of Licensed Merchandise At NFLShop. com, April 1, 2011-March 31, 2012

- Hot Markets

- Players Association

- Online and Mobile Availability

- International

- National Basketball Association

- Licensees
Exhibit 2.7: Top 5 NBA Licensees, 2011
Exhibit 2.8: Top 5 NBA Product Categories, 2011
Exhibit 2.9: Top 10 NBA Players, By Licensed Jersey Sales At NBA Store and NBAStore. com, April 2011-March 2012
Exhibit 2.10: Top 10 NBA Teams, By Sales Of Licensed Goods At NBA Store and NBAStore. com, April 2011-March 2012

- Retail
Exhibit 2.11: Retail Sales Of NBA-licensed Merchandise, U.S. & Canada, 1997-2011

- International

- Hot Markets

- Marketing To Women

- Digital Media

- National Hockey League

- Product Category Analysis
Exhibit 2.12: Retail Sales Of NHL-licensed Merchandise, U.S. & Canada, 1997-2011
Exhibit 2.13: Top Six Best-Selling NHL Product Categories

- NHL At Retail
Exhibit 2.14: The Top 10 Best-Selling Player Jerseys

- International

- Winter Classic

- Online & Social Media

- Nascar
Exhibit 2.15: Top 25 NASCAR Licensees

- Retail

- Hall Of Fame

- General Trends

- Toys & Games

- Non-Traditional Licensing

- Major League Soccer
Exhibit 2.16: Top Seven MLS Licensees, 2011
Exhibit 2.17: Retail Sales Of Licensed MLS Merchandise, By Product Category, 2011
Exhibit 2.18: Retail Sales Of Licensed MLS Apparel/Accessories, By Product, 2011
Exhibit 2.19: Top 10 Major League Soccer Players, In Retail Sales Of Licensed Merchandise, 2011
Exhibit 2.20: Retail Sales Of Licensed MLS Merchandise, By Distribution Channel, 2011

- PGA Tour
Exhibit 2.21: Top Five Product Categories For Retail Sales Of Licensed PGA Tour Merchandise, U.S./Canada, 2011

- Organization

- Retail

- International

- Women, Kids

- Digital Delivery

- Colleges, Universities, Athletic Conferences & Bowls
Exhibit 2.22: Retail Sales Of Licensed Collegiate Apparel, By Product Category, July 1, 2011-June 30, 2012
Exhibit 2.23: Retail Sales Of Licensed Collegiate Merchandise, Non-Apparel, By Product Category, July 1, 2011-June 30, 2012
Exhibit 2.24: Retail Sales Of Licensed Collegiate Merchandise, By Distribution Channel, July 1, 2011-June 30, 2012

- Competitive Environment

- Royalty Rates
Exhibit 2.25: Average Royalty Rate For Licensed Merchandise Based On Collegiate Properties Vs. Average For All Properties, U.S. & Canada, 2002 – 2011
Exhibit 2.26: Top 25 Collegiate Apparel Licensees, July 1, 2011-June 30, 2012
Exhibit 2.27: Top 25 Universities, By Retail Sales Of Licensed Merchandise, Represented By Collegiate Licensing Company (CLC), July 1, 2011-June 30, 2012
Exhibit 2.28: Top 25 Non-Apparel Licensees, July 1, 2011-June 30, 2012

- Category Shifts

Part III: Sports & Collegiate Licensees By product category & Licenses Held

- About Us
- June 2013 Supplement

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