This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Mexican bakery and cereals market, segmented by key categories
- Contextualizes Mexico in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, Mexico ranked 17th in terms of the number of new products launched in the bakery and cereals market in 2009.
Around 40% of the new product launches were in the cookies category alone. Breakfast cereals was the second most popular category, contributing to about 20% of new product launches.
In 2009, blended flavors emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in Mexico, while plastic was the most popular packaging material.
