This report is based on the current trends observed in the Indian personal care industry. This report aims to facilitate the NPD and marketing teams of personal care companies in India to identify consumer segments and categories which present the maximum opportunity.
Scope
- Detailed analysis of Indian consumers' evolved mindset and how this influences perceptions about current & future prospects of personal care products
- Insights highlighting value consciousness and attitudes towards various personal care products
- Geographic scope is India
Highlights of this title
The per capita expenditure on personal care products in India is currently the lowest, but the fastest growing among the other BRIC economies and countries such as the UK and the US.
The constant urge among Indians to maximize the leisure time at home and the high costs of professional personal care services have created a demand for personal care products which can recreate professional quality, while offering the advantage of at-home usage.
As of 2009, Indian consumers in the 1st income quintile allocate at least a third of what they spend on their grooming needs on styling products, and are expected to contribute the most towards the growth of styling products over the next five years.
Key reasons to purchase this title
- Provides pertinent insights on the Indian consumers' changing perspective on personal care product purchase and usage
- Access data from a recent primary research among Indian consumers, to be on track with the NPD and marketing activities
- Provides actionable recommendations to the existing, as well as potential market players in India, on the basis of product segments & income quintiles
