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The Impact of M-Commerce on the Insurance Industry (Analyst Insight)
Datamonitor, July 2010, Pages: 16
Mobile commerce is emerging as a viable method of conducting insurance business through a wireless connection between consumers and insurers. The growing ecosystem of mobile devices coupled with more reliable wireless communications is cresting at the same time consumers are being more familiar with using these devices for commerce, entertainment and social purposes.
Scope
- The life and non-life insurance industry
- This report covers insurance m-commerce opportunities
Highlights of this title
The definition of insurance m-commerce goes beyond financial transactions.
M-commerce is changing the basis of competition to providing a world-class customer experience.
Insurers need to leverage the value chain from both the insurance company and insurance customer perspectives.
Key reasons to purchase this title
- This research identifies insurance m-commerce opportunities
- This research discusses the importance of providing a world-class customer experience
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