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TV on the tablet: iPad and the impact on broadcast & video publishing
Datamonitor, July 2010, Pages: 16
The probability that Apple has a hit device in the iPad is growing. 8 weeks from launch it has sold 2 million units. This report looks at the impact and opporttunity for this new device class for pay-TV operators and PSBs.
Scope
- This report examines the potential impact on the broadcast industry of the iPad and the tablet devices that wil follow in its wake.
- It includes and examination of the potential ramp rate of tablet devices, the technical conditions for service delivery and best practice strategy.
- This report also examines the service and commercial appraoch that has been adopted by all broadcasters dellivering services to the iPad today.
Highlights of this title
The iPad and the tablet rivals that follow will be a strong extension to the multi-screen opportunity
Tablets will be a powerful video consumption platform, will drive users towards greater long form consumption and will be magnet for digital advertising budgets
Competing platforms running Android with more loosly controlled content distriubution channels may prove to be more attractive - but there is option value in delivering content for the iPad
Key reasons to purchase this title
- In depth analysis of the trajectory of the tablet device base growth and how broadcasters should look to address this market
- An analysis of the iPad advertising revenue opportunity, including CPM rates and ad load strategies
- A summary of how broadcasters are looking to appraoch this market with a range of browser led or application led service strategies
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