Pantene relaunched its haircare range globally in June 2010 amid a flattening haircare market and falling market share. The brand undertook a thorough research project aimed at contextualizing the 'bad hair day'. Findings from the research allowed Pantene to gain a better understanding of the perceived importance of healthy hair, as well as help improve the brand's creative executions
Key reasons to purchase this title
- Stimulate ideation and invigorate brands by learning from industry leading examples with supporting consumer, product and market insight data
- Enhance your market positioning and concept development efforts. In doing so, reduce risk for new product launches and increase the chances of success
