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Why Blog?: Motivations for Blogging
Woodhead Publishing Ltd, June 2010, Pages: 162
Sarah Pedersen, The Robert Gordon University in Aberdeen, UK
- expands the discussion of the blogging phenomenon outside the US
- incorporates original research into the British blogosphere
- includes a discussion of the motivations of women bloggers
- covers the blook phenomenon and benefits from the author’s knowledge of the publishing industry
- written by a highly knowledgeable and well-respected practitioner in the field
'Weblogging' or ‘blogging’ has joined e-mail and Internet home pages as one of the most popular uses of the Internet. This book focuses on the British blogosphere, comparing British bloggers to the more researched US. Motivations covered include the desire to connect with others online, the need to express opinions or blow off steam, or to share experiences, and a growing financial motivation in the blogosphere. Other motivations explored include a desire to become a ‘citizen journalist’, a need for validation, the commercial possibilities of blogging and the possibility of turning your blog into a published ‘blook’.
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