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mmm - MICE Market Monitor
tmf GmbH, June 2010, Pages: 57
This annual survey on the German-speaking MICE market includes, current market development, destination trends and marketing requirements
Understanding the situation and the mind of event agencies, professional congress organisers and incentive houses in one of the most important markets - the 2010 mmm keeps track with the German, Austrian and Swiss outbound meetings and incentive market.
The MICE market monitor report has been published every year since 2004 and is now a well established study offering representative data and professional insights into the most important developments of the German-speaking outbound market. With the findings of the mmm10 international tourist boards, convention bureaus, venues, hotels and other suppliers of MICE related products get the right information for amending their marketing strategies.
The mmm10 focuses on:
- General business development within the German-speaking MICE market
- Impact of the financial crisis
- Request for European and overseas destinations
- Destination rankings - past and current
- Outbound budgets
- Sources of information to select a destination
- Fam trips: tops and flops
- Performance measurement of events
- Restrictions and legal issues
The approx. 440 participants in the survey are all known to carry out international MICE events and are planners from MICE agencies/intermediaries and from corporations in Germany and Austria/Switzerland. As this year’s mmm is a total population survey, results can be regarded as statistically representative for the German-speaking outbound MICE market.
Study on German, Austrian and Swiss outgoing MICE market (Switzerland: German-speaking parts)
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