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From Fear to Flow: Personality and Information Interaction

Woodhead Publishing Ltd, July 2010, Pages: 240


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Jannica Heinstrom, Abo Akademi University, Finland
- introduces a little researched area which is current and needed in our Information Age
- explores how personality traits may influence attitude, behaviour and reaction to information
- provides an overview of the psychological aspects and individual differences in information seeking behaviour and examines reasons behind individual search differences other than personality
- assesses the implications for information services and how practitioners can customize their information services to match customers with different attitudes, needs and styles

From Fear to Flow explores how personality traits may influence attitude, behaviour and reaction to information. Consideration is made for individual differences in information behaviour and reasons behind individual search differences. The book reviews personality and information behaviour and discusses how personality may influence the attitude towards information. Reaction to information is examined in contexts such as everyday life, decision-making, work, studies and human-computer interaction



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