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West Europe Coolers 2010
Zenith International, July 2010, Pages: 630
Zenith’s West Europe Coolers report has been revamped for 2010. Whilst still providing the same in depth market analysis and insight on the bottled water cooler and point of use industries, it has a new easy to read presentation-style format.
The new report sets out market and segment totals, alongside detailed rankings and profiles of Europe’s leading industry operators, providing the only report available on home and office delivery and POU market trends in the region.
Zenith’s new 2010 West Europe Coolers report includes:
- Detailed water cooler and POU market trends across 15 West European countries
- Full European market commentary, covering units, volume, value, throughput, packaging, water types, companies, groups, brands, acquisitions and forecasts to 2014
- Revenue analysis addressing unit rental income and bulk water sales
POU’s share of the total West Europe cooler unit base (POU and bottled water cooler units combined)
- Estimated conversion rates of incumbent bottled water cooler accounts
- Leading distributors and bottlers by country
- 15 detailed country sections addressing: market size, bottled water versus point of use markets, culture, leading operators, bottled water cooler and POU industry structures, rented vs sold units, unit types, pricing structure, unit maintenance, main industry features and trends, forecasts to 2014
The United Kingdom and Italy remain the countries with the largest installed bases in West Europe, with a combined unit share of 41%. Significantly more countries recorded net declines than in 2008, with cooler companies seeing clients stop trading or downsize their cooler requirements in order to save costs. Nonetheless, Austria, Greece and Denmark were the strongest performers, making solid gains in terms of placement numbers.
For bottled water coolers, 2009 was a particularly difficult year. Whilst it is unsurprising to see the continued slowdown of more mature markets such as the UK, 2009 also saw growth constrict in previously strong growing markets such as Spain and Greece, as they were particularly hard hit by the severe economic conditions.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
The 2010 West Europe Coolers report comprises 4 main sections:
- A full West Europe market commentary provides a full and in-depth analysis of trends, covering all bottled cooler and POU segment dynamics and forecasts to 2014.
- 15 detailed country sections provide market commentary exploring the latest trends and the leading distributors and bottlers.
- More than 180 company profiles containing full analysis of Europe’s leading operators. Each profile covers company structure, sales volume, unit placements, marketing analysis and commentary.
- Comprehensive tables and charts which interrogate the entire West European bottled cooler and POU markets in full.
Although included in the European overview tables, Zenith’s UK Water Coolers 2010 report provides a separate and comprehensive analysis on the market in the United Kingdom.
Covers: Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland.
Regional or country sections are available on request: contact us for pricing details.
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