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UK Bottled Water 2010

Zenith International, March 2010, Pages: 191


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Zenith’s 20th report on the UK Bottled Water market is now fully updated, and remains the most comprehensive report available on UK bottled water market trends. The new 2010 UK Bottled Water report sets out full market and segment totals. These are built up from the 129 companies identified as active in the UK – covering 169 bottled water products, from brands to own label and water cooler formats.

Zenith’s 2010 UK Bottled Water report includes:

- Full market commentary, including volume, value, packaging, water types, companies, groups, forecasts to 2014
- Market value and retail value per litre, 2004-09
- Plain vs flavoured water; including still vs sparkling flavoured formats
- Key industry, company and brand developments in 2009
- Packaging analysis by type and pack size
- Ranking of top 50 companies and top 50 brands
- Leading carbonated, still, mineral, spring, own label and water cooler products
- Leading companies in glass packaging and plastic
- Leading UK producers and UK produced brands
- Leading import and export brands, by country
- Main consumer trends, sourced from Target Group Index (TGI)
- Industry challenges and Zenith forecasts (total; carbonated vs still; packaged vs water coolers)

There are five key dynamics in the UK bottled water market at the moment and they are not all pointing in the same direction. We have always believed that the benefits of convenient healthy hydration create an underlying momentum towards long term growth. Against that, concerns have been raised about environmental impact, but these are progressively being answered. The economic downturn has been another adverse factor in the past two years, putting greater emphasis on value for money. The weather is also an important variable – very poor in both 2007 and 2008, but somewhat more favourable in 2009. Finally, the water cooler segment has changed dramatically – from rapid growth in bottles to even higher consumption from point of use, but which no longer counts in Zenith’s packaged volume calculations.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith’s UK Bottled Water Report 2010 is broken down into 4 main sections:

- Market commentary providing in-depth analysis of trends, in such areas as production/imports/exports, water types, industry structure, segment dynamics and forecasts.

- Detailed charts demonstrating market shares and trends, comprising 2009 and historical data.

- Comprehensive tables detailing the UK market and each segment, covering consumption, distribution channels, leading companies and brands, market value, and forecasts by segment to 2014.

- Profiles of the top 35 UK bottled water companies. The profiles cover company structure, water production, product range, sales volume, market analysis and commentary.


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