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World Web Conferencing Hosted Services Market
Frost & Sullivan, Aug 2010, Pages: 56
This strategic analysis is part of Frost & Sullivan’s continued coverage of the web collaboration marketplace. Within this analysis, Frost & Sullivan has identified market challenges, drivers, restraints, competitive landscape, and growth opportunities within the web conferencing hosted services market. There are several growth opportunities within the web conferencing services market. Businesses are being compelled to cut costs and enhance worker productivity. As a result, organizations are increasingly evaluating use of collaborative tools like web conferencing for connecting dispersed teams and remote employees. Furthermore, there is a growing interest in cloud services and IT is increasing the spending on SaaS-based offerings.
Research Overview
This Frost & Sullivan research service titled World Web Conferencing Hosted Services Market provides challenges, drivers, restraints, competitive landscape, and growth opportunities within the Web conferencing hosted services market. With extensive primary and secondary research, this analysis provides vendors with a detailed look at the dynamics of the fast-evolving Web conferencing hosted services market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: unified communications (UC), videoconferencing, audio conferencing, Web conferencing, and remote support.
Market Overview
Vendors Ramp up Product Portfolios and Pricing Models to Capture Opportunities in the High-growth Web Conferencing Hosted Services Market
A veritable explosion of Web 2.0 tools and escalating need for real-time collaboration continues to draw users to web conferencing. The rising interest in cloud based communications is further fueling growth in this market. As users look to accelerate team productivity and support a business model that fuels innovation with better and faster decision making, applications such as web conferencing are becoming a critical component of enterprise communications.
“The dominant theme in 2010 among web conferencing vendors is focused on creating easier to use solutions at attractive price points to move the market beyond a niche status”, notes the analyst of this research service. “The overall outlook for web conferencing hosted services is robust; IT is making web conferencing services an investment priority as part of a bigger bundle of collaborative applications for mainstream communications” The world market for web conferencing continues to morph and evolve with the rapid pace of new product development, pricing shifts, as well as consolidation. New cloud services that combine hosted e-mail, groupware, and messaging with collaboration are starting to witness higher uptake, as users increasingly evaluate collaboration as part of a bigger enterprise communications purchase. These collaboration bundles are likely to overshadow stand-alone sales of web conferencing, as users try to optimize value by purchasing an end-to-end communications suite from a single vendor.
Despite the overall positive outlook, the market is not without its challenges. The slow economy and impact of declining price had resulted in lower-than-expected revenue growth for the web conferencing hosted services market in 2009. Pricing pressures continue to intensify, especially as vendors offer collaboration products at competitive prices, setting the stage for price-based competition. The overall market for UC remains volatile, and organizations are adopting a wait-and-watch approach before they standardize on a vendor solution. In addition, difficulty in attaching a hard-dollar ROI to the benefits of web conferencing for organization-wide usage continues to hinder wider deployments. Confusion over the range of offerings available and multiplicity of pricing plans exist. Due to complexities involved in understanding UC and cloud-based services in general, evaluating the cost benefits associated with them is beyond the capabilities of several users.
Collaboration and information sharing are vital for cloud service vendors. As IT evaluates migration of critical communications such as e-mail to the cloud, delivery models that provide core services from the cloud through hosted solutions are expected to be increasingly combined with on-premise applications. Additionally, private clouds that offer many of the same benefits of public clouds, but are managed within the organization for better control and security will see greater prominence. “Vendors must understand the key SMB requirements, particularly ease of use, simple pricing, and ease of delivery to clearly communicate their value proposition to their target customers,” concludes the analyst. “Software as a Service (SaaS) web conferencing providers must build vertically focused solutions that are specifically attuned to the requirements of SMB users.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research
- Unified communications
- Videoconferencing
- Audio conferencing
- Web conferencing
- Remote support
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