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Malaysia Food and Drink Report Q4 2010
Business Monitor International, Aug 2010, Pages: 62
The Malaysia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's food and drink industry.
BMI View: Malaysia’s food and drink industry continues to recover from the slowdown experienced in 2009 with many of the country’s leading industry players posting robust growth in interim financials. Even allowing for this recovery, however, Malaysia continues to linger within the bottom half of our Asia Pacific Food & Drink Risk/Reward Ratings, with neither existing consumption levels nor growth prospects exciting enough to mark the country out among many of its higher growth regional emerging market peers.
Headline Industry Data
- Total Food Consumption to increase by 6.1% in 2010 to reach MYR1,575 as the economic recovery gathers pace.
- Beer Volume Sales to grow by 13.4% to 2014; unspectacular, but value sales growth should exceed this thanks to premiumisation opportunities
- Soft Drink Sales (MYR) to increase by 45.8% to 2014, the process of trading up to higher value beverage items in line with economic growth driving this forecast
- Mass Grocery Retail Sales to grow by 45.8% with all formats expected to witness similar growth levels thanks to sustained local and multinational investment
Key Industry Trends
Beer Competition Remains Intense – both Guinness Anchor Berhad and Carlsberg Malaysia – the country’s two leading brewers – posted strong Q110 financials. Revenues rose by 17.8% and 30.6% respectively, buoyed by the Chinese New Year and the recovering economy. Competition between the two firms – over a fairly small customer base – remains strong.
Carrefour Departure Rumoured – In spite of a strong mass grocery retail sales growth outlook, rumours are once-again circulating about the possibility of Carrefour exiting Malaysia in line with its long-held strategy of exiting any market in which it does not hold, or does not have a chance of holding, a top three market position. We would expect interest in any such divestment to be considerable, with Carrefour’s multinational rival Tesco likely to be among the bidders as it seeks to build its own Malaysian footprint.
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