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2010 1 24 Motorola Positioning

Research 2.0, Jan 2010, Pages: 7


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It’s been 10 years since the technology bubble ended in 2000 and a combination of growth and consolidation has reshaped the technology company landscape. Amazon, Apple, Cisco, Google, HP, IBM, and Salesforce.com have emerged as leaders while prior leadership names including Dell, eBay, EMC, Microsoft, Nokia, Oracle, Research in Motion, and Yahoo scramble to catch up or stay even with market leaders.

The implications in terms of valuation are profound with “leaders” having total mean market values 3.6x revenues and 22x EBITDA versus the “followers” at 2.6x and 10x respectively. (MOT numbers are 0.6x revenues and 12x) Motorola is facing an opportunity to reposition the company. This may result in dramatic changes in valuation if they are wise choices are made and implementations are robust (fast, decisive and governed by insight & quality.) With fairly conservative assumptions MOT stock should be worth $20 share today if management would take some of the right steps to shift the positioning of the company in the markets and with investors.

This report looks at Motorola from a positioning standpoint to analyze what they could do for the
shares to fetch $20 in the market.


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