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Payment Cards in Mexico
Datamonitor, Aug 2010, Pages: 85
Payment Cards in Mexico is an invaluable guide to one of Latin America's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.
Scope
- Data and analysis provided on debit cards, credit cards and charge cards.
- Historic market data and competitor market shares are presented for 2004-2009, with market forecasts presented to 2014.
- In addition the report contains proprietary FSCI survey findings including consumer attitudes to payment cards.
- Concludes with a detailed analysis of developments in the areas of contactless, mobile payments, online and prepaid cards.
Highlights of this title
Mexico is the third most populated country in the Americas but the penetration of cards stands at 0.7 cards per person which is among the lowest in the region. Mexico's banks and retailers have launched aggressive campaigns aimed at increasing the take up and usage of credit cards but have since tightened their criteria due to rising defaults.
A large number of Mexicans work abroad, most notably in the US. As the state of the US economy worsened, the percentage of Mexicans living in the US who regularly send remittances home fell but it does not mean that opportunities have dried up and there are prospects for players with the right strategy.
There are many examples of general purpose prepaid cards in addition to innovative prepaid programs linked to loyalty schemes and being incorporated with the use of mobile phone for remittance payments. Several other m-payment initiatives are underway to provide P2P services but NFC and contactless technology are yet make an impact on Mexico.
Key reasons to purchase this title
- Learn how the Mexican general purpose payment card market has developed over the last five years.
- Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
- Use The five year forecasts for the market to plan your future strategy.
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