This case study on TD Bank forms part of The Financial Services Consumer Insight series, as part of which best practice in specific areas of FS are highlighted.
Scope
- This case study analyses the key successful elements in TD Bank's approach to customer engagement.
- The case study examines why TD Bank's strategy appeals to consumers so strongly
- The Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights of this title
TD Bank has embraced the ideals of Commerce Bank which Datamonitor believes is a significant, if not the greatest contributor to the bank's success in the US.
The Penny Arcade is one of the most notable and unique ways which TD Bank has used to bring in deposits. Thousands of new customers have been attracted by the 'Penny Arcades' which count change in branches.
Providers should look at how their customers relate to their finances and tackle this appropriately. Aiding consumers to find fun in finance is a good angle TD Bank's Penny Arcade turns money into a game or challenge, and subtly keeps both existing and potential customers engaged with the brand.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify the implications of changing consumer behaviours
- Capitalize on the knowledge of experienced companies when entering a new niche or market
