Green Consumers in Australia

Datamonitor, August 2010, Pages: 42

Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.

Scope

- An examination of how environmentally conscious Australian consumers are, and how this translates into green behaviours.

- An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products.

- A snapshot of Australia's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets.

- Insight into which demographic groups are most responsive to environmental concerns in each sector.

Highlights of this title

Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services.

This Green Consumer Series provides that sound base to identify opportunities and drive clients’ business decisions.

This report looks at how environmentally conscious Australian consumers are, and how these attitudes translate into purchasing decisions and lifestyle behaviors. Companies can identify the greenest consumer groups using our unique Datamonitor Green Consumer Score.

Key reasons to purchase this title

- Understand the factors that are driving the growth of green consumerism in Australia.

- Project which sectors present the best opportunities for green products and services.

- Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.

OUR VIEW
Catalyst
Key findings
ANALYSIS
ANALYSIS
Attitudes and beliefs
Motivations and priorities
Comparative industry responsibility
Analysis of behaviors related to particular industries
Domestic energy use
Lifestyle and shopping behaviors
Travel and transport behaviors
Scores benchmarking
Green behavior trends
Domestic energy use
Lifestyle and shopping behaviors
Travel and transport behaviors
APPENDIX
Methodology
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Figure 6: Sector-based ranking: potential to impact the environment
Figure 13: Green behavior by consumer segment: lifestyles and shopping
Figure 15: Influence of environment friendliness and carbon footprint when buying a new car
Figure 16: Overall distribution of consumers by green score: travel and transport
Figure 17: Green behavior by consumer segment: travel and transport
List of Figures
Figure 1: Introduction
Figure 2: Attitudes and beliefs
Figure 3: Key environmental issues
Figure 4: Reasons for making green choices
Figure 5: Drivers of green adoption
Figure 7: Adoption of green practices
Figure 8: Adoption of green energy tariffs
Figure 9: Overall distribution of consumers by green score: energy
Figure 10: Green behavior by consumer segment: energy
Figure 11: Adoption of green practices: lifestyles and shopping
Figure 12: Overall distribution of consumers by green score: lifestyles and shopping
Figure 14: Adoption of green practices: travel and transport
Figure 18: Country benchmarking: energy
Figure 19: Country Benchmarking: lifestyle and shopping
Figure 20: Country benchmarking: travel and transport
Figure 21: Consumers' behavioral trends compared to 2010: energy
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally friendly way
Figure 23: Behavioral trends by consumer segment: energy
Figure 24: Consumers' behavioral trends compared to 2010: lifestyles and shopping
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping
Figure 26: Consumers' behavioral trend compared to 2010: travel and transport
Figure 27: Behavioral trends by consumer segment: travel and transport

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