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Green Consumers in the US
Datamonitor, Aug 2010, Pages: 41
Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope
- An examination of how environmentally conscious US consumers are, and how this translates into green behaviours
- An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
- A snapshot of the US' energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
- Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights of this title
US consumers are aware of environmental problems and how human activities are contributing to them, with some 30-40% of consumers prioritizing a sustainable lifestyle.
The majority of US consumers undertaking green behaviors are doing so primarily in order to benefit the environment, to save money and to influence others.
Traveling in an environmentally friendly way seems to be particularly unfeasible for American consumers.
Key reasons to purchase this title
- Understand the factors that are driving the growth of green consumerism in the US.
- Project which sectors present the best opportunities for green products and services.
- Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.
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