China - Mobile Market - Overview, Statistics and Forecasts

Paul Budde Communication Pty Ltd, August 2012, Pages: 36

Over the past 15 years China has built an extensive mobile infrastructure that now supports the largest subscriber base in the world. Predominantly using 2G architecture, the market was transformed in 2008 when the government intervened and created three major full service operators and issued the long awaited 3G licences. The ruling that all three operators use different 3G standards has put pressure on China Mobile to succeed with the locally developed TD-SCDMA technology. This report provides detailed statistics and insights into the mobile market in China by operator and technology. Popular mobile data services such as mobile TV are also included. Forecasts are given for the total mobile subscriber base and 3G subscribers in particular to 2017.

Key developments:
Strong mobile growth passing one billion subscribers; a more equitable distribution of market share developing for 3G services; the continuation of extensive LTE trials; the shift to data based applications.

Companies covered in this report include:
China Mobile; China Telecom; China Unicom.

1. Synopsis
2. Mobile communications
2.1 Overview of China’s mobile market
2.2 Mobile statistics
2.2.1 Mobile subscribers 1995-2012
2.2.2 Mobile subscribers by operator
2.2.3 Prepaid cards (SIM and PIM cards)
2.2.4 Mobile talk time
2.3 Mobile technologies
2.3.1 PAS/PHS (Little Smart/Xiaolingtong)
2.3.2 GSM
2.3.3 General Packet Radio Service (GPRS)
2.3.4 Enhanced Data for GSM Evolution (EDGE)
2.3.5 CDMA
2.3.6 HSPA+
2.4 Third Generation (3G) mobile
2.4.1 Background
2.4.2 3G Licences
2.4.3 3G Investments
2.4.4 3G developments
2.4.5 3G statistics
2.5 3G technologies
2.5.1 TD-SCDMA
2.5.2 WCDMA
2.5.3 CDMA2000
2.6 Fourth Generation (4G) mobile
2.7 Mobile number portability (MNP)
2.8 Mobile data services
2.8.1 Short Message Service (SMS)
2.8.2 Wireless Application Protocol (WAP)
2.8.3 Multimedia Messaging Service (MMS)
2.8.4 Push-to-Talk (PTT)
2.8.5 M2M
2.9 Mobile TV
2.9.1 Overview
2.9.2 Market size
2.9.3 Mobile TV standards
2.9.4 Mobile TV developments
2.10 Mobile applications
2.10.1 Market overview
2.10.2 M-commerce
2.10.3 M-payment
2.10.4 Mobile gaming
2.10.5 Instant Message (IM) search services
2.10.6 Mobile music
2.10.7 Mobile internet
2.11 Forecast: Mobile subscribers 2011-2013; 2017
2.11.1 Forecast: Total mobile subscribers 2011-2013; 2017
2.11.2 Forecast: 3G mobile subscribers
2.11.3 Forecasting methodology
3. Related reports
Table 1 – Mobile subscribers and annual change – 1995 - 2013
Table 2 – Mobile subscribers by operator and annual change – June 2012
Table 3 – Prepaid mobile subscribers by operator – September 2010
Table 4 – China Unicom postpaid versus prepaid mobile subscribers by network – 2004 - 2010
Table 5 – China Mobile postpaid versus prepaid mobile subscribers – 2004 - 2010
Table 6 – Mobile talk time – 2006 - 2011
Table 7 – Little Smart (PHS) subscribers – 2002 - 2012
Table 8 – China Telecom CDMA subscribers pre/postpaid, MOU and ARPU – 2002 - 2010
Table 9 – China Telecom CDMA network statistics – December 2010
Table 10 – HSPA+ and LTE downlink peak data rates
Table 11 – 3G subscribers in China – 2008 - 2013
Table 12 – China Mobile – TD-SCDMA datacard packages – May 2011
Table 13 – 3G usage fee comparison – April 2009
Table 15 – Mobile data revenues – top three countries – 2009
Table 16 – China Mobile mobile data service user growth – 2004 - 2010
Table 17 – China Mobile and China Unicom mobile VAS revenue – 2009
Table 18 – China Mobile and China Unicom mobile VAS revenue – 2010
Table 19 – China Mobile value-added business revenue breakdown – 2006 - 2010
Table 20 – Growth of text messages (SMS) in China and annual change – 2000 - 2011
Table 21 – China Mobile SMS usage volume and annual change – 2003 - 2011
Table 22 – Leading mobile value added services by subscribers and penetration - 2010
Table 23 – Mobile internet subscribers and annual change – 2006 - 2011
Table 24 – Mobile internet use in China – 2008 - 2010; USA and Japan – 2009
Table 25 – Mobile internet use among urban Chinese youth – 2008 - 2010; USA and Japan urban youth – 2009
Table 24 – China Mobile - mobile internet use – 2010 - 2011
Table 26 – Forecast mobile subscribers and penetration lower band forecast – 2012 - 2013; 2017
Table 27 – Forecast mobile subscribers and penetration higher band forecast – 2012 - 2013; 2017
Table 28 – Forecast 3G mobile subscribers and share of mobile market – 2012 - 2013, 2017
Chart 1 – China mobile subscriber growth, population penetration – 2000 - 2013
Chart 2 – China operator market share 2G vs 3G – June 2012
Chart 3 – Leading mobile value added services by subscribers and penetration – 2010
Chart 4 – China subscriber reasons for using the mobile internet
Chart 5 – China popular mobile internet applications – December 2011

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