|
|
 |
|
Viewing report
|
|
|
|
New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2010
Paul Budde Communication Pty Ltd, June 2010, Pages: 12
Although the dominance of FTA television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. The FTA networks are competing for viewers and advertising in 2010 to maintain market share.
Pay TV penetration stands at around 50% of New Zealand households in mid-2010 with PVR customers from the MySki doubling in the last year. However BuddeComm doesn’t see penetration growing much further unless prices come down to more affordable levels.
Nevertheless some sectors of the broadcasting market are on a high. Local content on TV increased nearly 500% since 1989 to 2010 creating much needed local employment opportunities also increasing NZ media exports. Meanwhile in June 2010 New Zealand’s first TV channel ‘Heartland” containing 100% local content was launched by Sky and TVNZ.
The government plans to switch off analogue TV by 2015 or when 75% of homes have digital TV service. While there is discussion that the switch off date may be brought forward possibly to 2013, in the meantime, SKY became the first New Zealand 100% digital TV broadcaster after decommissioning the 20 year old analogue network in early 2010.
This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts. IPTV, Digital Media and Mobile TV are covered in a separate report: New Zealand - Digital Economy & Digital Media.
Customers who bought this item also bought
New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2012
New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2011
Global Digital Broadcasting - IPTV, Smart TV, Web and Mobile TV Trends
Italy - Digital Media Market Insights, Statistics and Analysis
Latin American Convergence, Pay TV and Digital Media Market
Turkey - Broadband, Internet and Digital Media Market - Overview, Statistics and Forecasts
Hybrid OTT & Linear Video Report for Integrated Set-top Boxes & Services - For Cable, IPTV, Terrestrial & Satellite Platforms: Global Forecast & Analysis: 2011-2015
Satellite TV in Europe & USA - Will The Future Of Satellite Be Guided By 3D?
New Zealand - Telecoms, Mobile, Broadband and Forecasts
India - Broadcasting and Digital Media
|
|
|
|
