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United Arab Emirates Consumer Electronics Report Q3 2010
Business Monitor International, Aug 2010, Pages: 50
Business Monitor International's United Arab Emirates Commercial Banking Report provides industry professionals and strategists, corporate analysts, banking associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the United Arab Emirates' commercial banking industry.
The UAE’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and audio/video (AV) products, is projected at US$2.77bn in 2010. This expected to increase to US$3.67bn by 2014, driven by the popularity of new electronic devices such as LED and 3G TV sets, 3G mobile handsets, smartphones, feature-rich notebooks and Blu-ray disc players. For 2010, modest single-digit growth in consumer electronics sales is forecast, following a market pickup in Q409. Sales were sluggish in January 2010 and while large consumer electronics retailers such as Jacky’s and Jumbo Electronics expect better times ahead, they remained cautious.
The shift towards more cautious spending patterns is likely to persist well into 2011 and, following the Dubai financial crisis, the coming years will bring about a shift in the balance of population and GDP in Abu Dhabi’s favour.
Computers
Computer hardware accounted for 57% of the UAE’s consumer electronics spending in 2009. BMI forecasts domestic market computer hardware sales, including notebooks and accessories, of US$1.57bn in 2010, up from US$1.49bn in 2009. The compound annual growth rate (CAGR) for sales of computer hardware over 2010-2014 is forecast at about 8%. Stronger demand in the notebook sector was the main growth driver in 2009 as consumers felt the benefits of aggressive channel promotions.
AV
AV devices accounted for about 30% of consumer electronics spending in the UAE in 2009. The addressable Emirati AV device market is projected at US$855mn in 2010. The market is expected to grow at a CAGR of 4% between 2010 and 2014 to reach US$1.07bn by the end of the forecast period. The rollout of high definition broadcasting will drive demand for premium TV sets and Blu-ray devices.
Mobile Handsets
Mobile handset sales accounted for approximately 13% of UAE consumer electronics spending in 2009. Following a reverse last year, market handset sales are expected to grow at a CAGR of 5% to US$416mn through to 2014, when mobile subscriber penetration is forecast to reach 254%. Sales will be dominated by the replacement market and revenues driven by demand for smartphones and 3G handsets, despite problems concerning availability of the Apple iPhone in the emirates.
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