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Building the Case for Biotechnology
thinkBiotech LLC, Aug 2010, Pages: 428
Management Case Studies in Science, Laws, Regulations, Politics, and Business
Case studies capture the complexity and context of the biotech industry, and effectively create a bridge between studying books and working in a business. This book was created to fill the gap in biotechnology entrepreneurship and management education. The case method of teaching is a proven and engaging pedagogical approach that is part and parcel of medical, business and legal education. By simulating and analyzing problems, students have the opportunity to practice decisionmaking in uncertainty with little business risk (although possibly substantial academic risk), create alternative solutions, and gain the benefit of seeing how their recommendations compare to the actual outcomes.
We all, particularly scientific entrepreneurs and managers, learn more from doing. Simulating successes and failures, as well as how to cope and learn from those experiences, is a critical survival skill that can be honed by case study analysis. This volume helps to fill the void in life science entrepreneurship and management case books and provides faculty and students with not only the charts, but the simulated experience of sailing the turbulent and exciting oceans of the biomedical industry toward creating significant value for patients and society.
Building the Case for Biotechnology features:
- Foreword by G. Steven Burrill
- An introductory chapter on how to teach bioscience using the case method
- 22 case studies in science; laws, regulations, politics; and business
- Ample figures, graphs, and tables to complement the text
- Resources for further reading
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